Singapore Based FreakOut Marks Its First Investment In India With 91Springboard | #VentureCanvas
Meha Agarwal | Inc42
FreakOut, the global marketing technology company, has marked its first investment in the Indian ecosystem with Delhi/NCR-based coworking startup 91springboard.
FreakOut is a part of FreakOut Holdings and claims to be the first mobile marketing platform with in-feed native ads, in-feed video and television sync products in South East Asia, with its global headquarters in Singapore. It has over 3000 premium publishing partners in the region, the ad network consists of more than 600 employees in 16 offices across 15 countries, spread throughout Europe, the Middle East and the Asia Pacific.
The investment in 91springboard is part of FreakOut’s ‘Funding Initiatives’ programme, announced today.
This initiative aims to nurture the growth of Indian startups while helping them expand their business across global markets. In the initial phase, the company will focus on adtech and B2B ventures powered by cutting-edge technology that are driven by an ambition to expand overseas.
The ventures will also get support in business research, sales and marketing as well as insights and strategic business solutions through engagement with seasoned entrepreneur Yuzuru Honda, founder & global CEO of FreakOut.
Indian Investments: A Step Towards Gaining Mutual Benefits
For FreakOut, the investment in ventures such as 91springboard is a push to further strengthen its presence in India. Also, this will enable the other venture (91springboard) to drive the expansion of their business and marketing initiatives in the South East Asian market.
Yuzuru Honda believes that Indian startups have great potential for growth in the foreign market, considering their advanced technological levels.
“FreakOut has been investing in several Indian startups with high-level products and helping to expand their business abroad for a few years now, and they are definitely proving their capabilities. By this investment in 91Springboard, we are aiming to “scale out” to achieve better coverage,” he added.
FreakOut believes that investing in 91Springboard should bring them further valuable encounters with high-potential startups. As Honda said, in order to meet their (startups) needs and expectations, he intends to start a corporate venture capital fund for active investment.
“The hurdles for Indian startups to cultivate overseas markets are now decreased with their advanced technology, and FreakOut will provide positive support to further lower those barriers,” he added.
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