The future of malls could look more like towns – Axios
COLUMBUS, Ohio — In a surprising twist on the manufactured downtowns that have spread across suburbia, a billionaire developer in this central Ohio city — looking to survive amid a retail apocalypse — is doubling down on the much-derided mall.
Why it matters: Billionaire Turkish developer Yaromir Steiner plans on expanding his mall into a bona-fide town at a time when thousands are downsizing. Columbus has long been known as a test market, as its population is a near-perfect microcosm of the country. If a new model for malls as towns works in Columbus, it’ll work across America, experts say.