WeWork relied on appreciating shares, leading to its downfall – Axios
Some flywheels are broken, and can fall apart astonishingly quickly. This week’s WeWork news provides a prime example — one that will be very familiar to millionaire pop artist Jeff Koons.
How it works: The flywheel is one of those concepts you come across a lot in business and strategy circles, especially as applied to Amazon. Jeff Haden does a great job of describing the model here, but at heart it’s any virtuous cycle.